Eksperiment o korporativnem ugledu, porabniških stereotipih in zaupanju, 2019
Osnovne informacije o raziskavi
ADP - IDNo: EKUPSZ19
DOI: https://doi.org/10.17898/ADP_EKUPSZ19_V1
Glavni avtor(ji):
Izdelal datoteko podatkov:
EF - Ekonomska fakulteta, Univerza v Ljubljani (Ljubljana, Slovenija; julij 2019)
Finančna podpora:
Javna agencija za raziskovalno dejavnost Republike Slovenije
Številka projekta:
N5-0084 (ARRS)
Serija:
- BLAGZNAM/Blagovne znamke
Raziskave v seriji Blagovne znamke so bile izvedene v okviru mednarodnega raziskovalnega projekta "Spremljanje preferenc potrošnikov skozi potrošniške stereotipe" (N5-0084), katerega namen je proučiti, kako različne vrste porabniških stereotipov v zvezi z blagovnimi znamkami (država izvora, tipični kupci znamke, znamka sama) vplivajo na nakupno vedenje porabnikov. Stereotipe, skladno z modelom vsebine stereotipov (angl. Stereotype content model) opredelimo kot zaznave topline in kompetentnosti objekta (znamke, kupca, države). Raziskave so bile izvedene na prebivalcih Združenega Kraljestva (APSBZ19 in EKUPSZ19) v starosti od 18 do 90 let oziroma prebivalcih ZDA (AUKZ19), v starosti nad 18 let, ki sodelujejo na spletnem panelu Prolific Academic.
Vsebina raziskave
Ključne besede ADP: korporativni ugled, zaznave porabnikov, zaupanje v blagovne znamke, vtis kompetentnosti, vtis topline, model vsebine stereotipov, eksperiment
Ključne besede ELSST:
BLAGOVNA ZNAMKA
Vsebinska področja CESSDA
GOSPODARSTVO - Poraba in navade porabnikov
Vsebinsko področja CERIF
Trženje
Vsebinska področja ADP
STEREOTIPI
UGLED
OSEBNOSTNE RAZLIKE
DEMOGRAFIJA
Povzetek:
Raziskava je bila izvedena v okviru mednarodnega raziskovalnega projekta "Spremljanje preferenc potrošnikov skozi potrošniške stereotipe", katerega namen je proučiti, kako različne vrste porabniških stereotipov v zvezi z blagovnimi znamkami (država izvora, tipični kupci znamke, znamka sama) vplivajo na nakupno vedenje porabnikov. Stereotipe, skladno z modelom vsebine stereotipov (angl. Stereotype content model) opredelimo kot zaznave topline in kompetentnosti objekta (znamke, kupca, države). Ta eksperiment se osredotoča na porabniške stereotipe v zvezi s korporativno blagovno znamko in poskuša odgovoriti na vprašanje, kako dimenzije korporativnega ugleda (naravnanost k odjemalcem, dober delodajalec, družbeno in okoljsko odgovorno podjetje, kakovost izdelkov in storitev ter finančno močno in zanesljivo podjetje) vplivajo na zaznave topline oziroma kompetentnosti. Poleg tega pa je cilj raziskave tudi preveriti, kako zaznave topline in kompetentnosti prenašajo (mediacija) vplive dimenzij korporativnega ugleda na zaupanje porabnika do korporativne znamke. Za potrebe preverjanja konceptualnega modela je bil oblikovan eksperiment, pri katerem so raziskovalci manipulirali informacije v predstavitvi namišljenega telekomunikacijskega podjetja. Manipulacija informacij se je nanašala na posamezne dimenzije korporativnega ugleda. Kontrolni skupini niso bile podane informacije v zvezi z dimenzijami korporativnega ugleda, v ostalih petih skupinah pa je bil opis podjetja pripravljen tako, da je vseboval pozitivno informacijo o posamezni dimenziji korporativnega ugleda, kar pomeni, da je bil raziskovalni načrt eno-faktorski s šestimi skupinami udeležencev.
Metodologija
| Čas zbiranja podatkov: | 25. julij 2019 - 26. julij 2019 |
|---|---|
| Čas izdelave: | 2019-07 |
| Država: | Združeno kraljestvo |
| Geografsko pokritje: |
Združeno kraljestvo |
| Enota za analizo: |
Posameznik |
| Populacija: |
Prebivalci Združenega kraljestva stari od 18 do 90 let, ki sodelujejo na spletnem panelu Prolific Academic. |
| Izključeni: | ni podatka |
| Zbiranje podatkov je opravil: |
Gidaković, Petar |
| Tip vzorca: |
Neverjetnostno: priložnostno Vzorčni okvir je bil spletni panel Prolific Academic, na katerem so v prvem koraku avtorji določili kriterije (prebivalci Združenega kraljestva stari od 18 do 90 let) za izbor potencialnih respondentov. Panel je podal oceno, da kriterijem ustreza 20.256 aktivnih panelistov (to so tisti, ki so v zadnjih 90 dneh sodelovali v kakšni anketi), katerim je bilo v drugem koraku na njihov uporabniški račun na spletni strani panela Prolific Academic prikazano vabilo za sodelovanje v anketi. Tisti, ki dobivajo obvestila o novih anketah preko e-pošte, so bili povabljeni tudi preko omenjenega kanala. Respondenti so se sami odločili za sodelovanje, posledično vzorec ni reprezentativen. |
| Način zbiranja podatkov: |
Spletni eksperiment |
| Uteževanje: |
Brez uteževanja. |
Omejitve dostopa
Podatki in dokumentacija so na voljo pod mednarodno licenco Creative Commons Priznanje avtorstva 4.0. Arhiv izroča podatke uporabnikom samo za namen, ki ga posebej opredelijo, ob zagotovitvi spoštovanja profesionalnih etičnih kodeksov. Uporabnik se posebej zaveže, da bo skrbel za tajnost podatkov in opravljal analize brez poskusov identifikacije posameznika.
Kontakt: Arhiv družboslovnih podatkov
Pri objavah, ki bi sledile na podlagi podatkov, je potrebno polno citirati avtorja in Arhiv.
Vsak uporabnik je dolžan opozoriti na morebitne pomanjkljivosti gradiva in poslati Arhivu 2 kopiji nastalih besedil.
Uporabnik naj pred uporabo pozorno prebere spremljajočo dokumentacijo in se v primeru nejasnosti obrne na avtorje raziskave ali Arhiv.
Osnovne informacije o datoteki podatkov
Naslov podatkovne datoteke: Experiment about corporate reputation, consumer stereotypes and trust, 2019 [Podatkovna datoteka]
ID datoteke: F1
Avtor podatkovne datoteke: Gidaković, Petar; Žabkar, Vesna
Format: *.txt - TEKST
- število spremenljivk: 75
- število enot: 266
Licenca: ccby
Verzija: marec 2020
Spremenljivke
Consent CONSENT FOR PERSONAL DATA PROCESSING FOR THE PURPOSES OF THE SCIENTIFIC-RESEARCH PROJECT (GDPR)
CONSENT FOR PERSONAL DATA PROCESSING FOR THE PURPOSES OF THE SCIENTIFIC-RESEARCH PROJECT (GDPR)
| Vrednost 13 | Frekvenca | |
|---|---|---|
| 1 | I agree | 266 |
| 2 | I disagree | 0 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 2
Group Experimental group
Experimental group
| Vrednost 22 | Frekvenca | |
|---|---|---|
| 1 | Control | 42 |
| 2 | Customer orientation | 49 |
| 3 | Good employer | 44 |
| 4 | Soc.& env. responsability | 40 |
| 5 | Reliable and financially strong company | 46 |
| 6 | Product and service quality | 45 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 6
BFam Have you ever heard of telecommunications provider B-Linked before reading about in this survey?
BFam - Have you ever heard of telecommunications provider B-Linked before reading about in this survey?
| Vrednost 31 | Frekvenca | |
|---|---|---|
| 1 | No | 250 |
| 2 | Yes | 16 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 2
Consent CONSENT FOR PERSONAL DATA PROCESSING FOR THE PURPOSES OF THE SCIENTIFIC-RESEARCH PROJECT (GDPR)
CONSENT FOR PERSONAL DATA PROCESSING FOR THE PURPOSES OF THE SCIENTIFIC-RESEARCH PROJECT (GDPR)
| Vrednost 175 | Frekvenca | |
|---|---|---|
| 1 | I agree | 266 |
| 2 | I disagree | 0 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 2
Group Experimental group
Experimental group
| Vrednost 274 | Frekvenca | |
|---|---|---|
| 1 | Control | 42 |
| 2 | Customer orientation | 49 |
| 3 | Good employer | 44 |
| 4 | Soc.& env. responsability | 40 |
| 5 | Reliable and financially strong company | 46 |
| 6 | Product and service quality | 45 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 6
BFam Have you ever heard of telecommunications provider B-Linked before reading about in this survey?
BFam - Have you ever heard of telecommunications provider B-Linked before reading about in this survey?
| Vrednost 373 | Frekvenca | |
|---|---|---|
| 1 | No | 250 |
| 2 | Yes | 16 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 2
WTP1 Its very likely that I would buy services of this company. WTP - Do you agree or disagree with following statements?
Its very likely that I would buy services of this company.
| Vrednost 472 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 9 |
| 2 | Disagree | 43 |
| 3 | Neutral | 38 |
| 4 | Agree | 129 |
| 5 | Strongly agree | 47 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 5
WTP2 I would purchase services of this company the next time I need such services. WTP - Do you agree or disagree with following statements?
I would purchase services of this company the next time I need such services.
| Vrednost 571 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 7 |
| 2 | Disagree | 37 |
| 3 | Neutral | 37 |
| 4 | Agree | 130 |
| 5 | Strongly agree | 55 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 5
WTP3 I would definitely try services from this company. WTP - Do you agree or disagree with following statements?
I would definitely try services from this company.
| Vrednost 670 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 7 |
| 2 | Disagree | 28 |
| 3 | Neutral | 27 |
| 4 | Agree | 111 |
| 5 | Strongly agree | 93 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 5
BT1 I trust B-Linked. BT - Do you agree or disagree with following statements?
I trust B-Linked.
| Vrednost 769 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 8 |
| 2 | Disagree | 5 |
| 3 | Somewhat disagree | 27 |
| 4 | Neutral | 132 |
| 5 | Somewhat agree | 57 |
| 6 | Agree | 30 |
| 7 | Strongly agree | 7 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
BT2 I would feel comfortable depending on B-Linked. BT - Do you agree or disagree with following statements?
I would feel comfortable depending on B-Linked.
| Vrednost 868 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 6 |
| 2 | Disagree | 14 |
| 3 | Somewhat disagree | 28 |
| 4 | Neutral | 95 |
| 5 | Somewhat agree | 73 |
| 6 | Agree | 40 |
| 7 | Strongly agree | 10 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
BT3 I would rely on B-Linked to deliver on its brand promise. BT - Do you agree or disagree with following statements?
I would rely on B-Linked to deliver on its brand promise.
| Vrednost 967 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 4 |
| 2 | Disagree | 7 |
| 3 | Somewhat disagree | 13 |
| 4 | Neutral | 90 |
| 5 | Somewhat agree | 67 |
| 6 | Agree | 71 |
| 7 | Strongly agree | 14 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
ATTCH1 Please select "Somewhat agree"
Please select "Somewhat agree"
| Vrednost 1066 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 0 |
| 2 | Disagree | 0 |
| 3 | Somewhat disagree | 0 |
| 4 | Neutral | 0 |
| 5 | Somewhat agree | 266 |
| 6 | Agree | 0 |
| 7 | Strongly agree | 0 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
BW1 If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked... warm BW - If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked...
Warm
| Vrednost 1165 | Frekvenca | |
|---|---|---|
| 0 | Not at all | 1 |
| 100 | Extremely | 2 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 | 0 | 100 |
Vrednosti spremenljivk od 0 do 100
BW2 If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked... good-natured BW - If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked...
Good-natured
| Vrednost 1264 | Frekvenca | |
|---|---|---|
| 0 | Not at all | 3 |
| 100 | Extremely | 2 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 | 0 | 100 |
Vrednosti spremenljivk od 0 do 100
BW3 If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked... friendly BW - If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked...
Friendly
| Vrednost 1363 | Frekvenca | |
|---|---|---|
| 0 | Not at all | 2 |
| 100 | Extremely | 4 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 | 0 | 100 |
Vrednosti spremenljivk od 0 do 100
BW4 If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked... kind BW - If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked...
Kind
| Vrednost 1462 | Frekvenca | |
|---|---|---|
| 0 | Not at all | 3 |
| 100 | Extremely | 3 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 | 0 | 100 |
Vrednosti spremenljivk od 0 do 100
BC1 If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked... competent BC - If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked...
Competent
| Vrednost 1561 | Frekvenca | |
|---|---|---|
| 0 | Not at all | 1 |
| 100 | Extremely | 4 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 | 0 | 100 |
Vrednosti spremenljivk od 0 do 100
BC2 If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked... intelligent BC - If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked...
Intelligent
| Vrednost 1660 | Frekvenca | |
|---|---|---|
| 0 | Not at all | 1 |
| 100 | Extremely | 3 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 | 0 | 100 |
Vrednosti spremenljivk od 0 do 100
BC3 If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked... efficient BC - If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked...
Efficient
| Vrednost 1759 | Frekvenca | |
|---|---|---|
| 0 | Not at all | 2 |
| 100 | Extremely | 4 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 | 0 | 100 |
Vrednosti spremenljivk od 0 do 100
BC4 If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked... capable BC - If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked...
Capable
| Vrednost 1858 | Frekvenca | |
|---|---|---|
| 0 | Not at all | 0 |
| 100 | Extremely | 4 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 | 1 | 100 |
Vrednosti spremenljivk od 0 do 100
CO1 B-Linked has employees who treat customers courteously. CO - Do you disagree or agree that B-Linked...
... has employees who treat customers courteously.
| Vrednost 1957 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 0 |
| 2 | Disagree | 3 |
| 3 | Somewhat disagree | 5 |
| 4 | Neutral | 93 |
| 5 | Somewhat agree | 87 |
| 6 | Agree | 61 |
| 7 | Strongly agree | 17 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
CO2 B-Linked has employees who are concerned about customer needs. CO - Do you disagree or agree that B-Linked...
... has employees who are concerned about customer needs.
| Vrednost 2056 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 0 |
| 2 | Disagree | 3 |
| 3 | Somewhat disagree | 6 |
| 4 | Neutral | 91 |
| 5 | Somewhat agree | 88 |
| 6 | Agree | 60 |
| 7 | Strongly agree | 18 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
CO3 B-Linked is concerned about its customers. CO - Do you disagree or agree that B-Linked...
... is concerned about its customers.
| Vrednost 2155 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 0 |
| 2 | Disagree | 4 |
| 3 | Somewhat disagree | 7 |
| 4 | Neutral | 72 |
| 5 | Somewhat agree | 97 |
| 6 | Agree | 66 |
| 7 | Strongly agree | 20 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
GE1 B-Linked looks like a good company to work for. GE - Do you disagree or agree that B-Linked...
... looks like a good company to work for.
| Vrednost 2254 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 0 |
| 2 | Disagree | 1 |
| 3 | Somewhat disagree | 6 |
| 4 | Neutral | 71 |
| 5 | Somewhat agree | 90 |
| 6 | Agree | 71 |
| 7 | Strongly agree | 27 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
GE2 B-Linked seems to treat its people well. GE - Do you disagree or agree that B-Linked...
... seems to treat its people well.
| Vrednost 2353 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 1 |
| 2 | Disagree | 2 |
| 3 | Somewhat disagree | 1 |
| 4 | Neutral | 93 |
| 5 | Somewhat agree | 74 |
| 6 | Agree | 71 |
| 7 | Strongly agree | 24 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
GE3 B-Linked seems to have excellent leadership. GE - Do you disagree or agree that B-Linked...
... seems to have excellent leadership.
| Vrednost 2452 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 0 |
| 2 | Disagree | 3 |
| 3 | Somewhat disagree | 3 |
| 4 | Neutral | 95 |
| 5 | Somewhat agree | 71 |
| 6 | Agree | 74 |
| 7 | Strongly agree | 20 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
SER1 B-Linked seems to make an effort to create new jobs. SER - Do you disagree or agree that B-Linked...
... seems to make an effort to create new jobs.
| Vrednost 2551 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 1 |
| 2 | Disagree | 5 |
| 3 | Somewhat disagree | 4 |
| 4 | Neutral | 105 |
| 5 | Somewhat agree | 84 |
| 6 | Agree | 60 |
| 7 | Strongly agree | 7 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
SER2 B-Linked seems to be environmentally responsible. SER - Do you disagree or agree that B-Linked...
... seems to be environmentally responsible.
| Vrednost 2650 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 2 |
| 2 | Disagree | 6 |
| 3 | Somewhat disagree | 17 |
| 4 | Neutral | 134 |
| 5 | Somewhat agree | 61 |
| 6 | Agree | 36 |
| 7 | Strongly agree | 10 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
SER3 B-Linked would reduce its profits to ensure a clean environment. SER - Do you disagree or agree that B-Linked...
... would reduce its profits to ensure a clean environment.
| Vrednost 2749 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 2 |
| 2 | Disagree | 15 |
| 3 | Somewhat disagree | 28 |
| 4 | Neutral | 152 |
| 5 | Somewhat agree | 40 |
| 6 | Agree | 22 |
| 7 | Strongly agree | 7 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
SER4 B-Linked supports good causes that benefit society. SER - Do you disagree or agree that B-Linked...
... supports good causes that benefit society.
| Vrednost 2848 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 3 |
| 2 | Disagree | 7 |
| 3 | Somewhat disagree | 16 |
| 4 | Neutral | 127 |
| 5 | Somewhat agree | 71 |
| 6 | Agree | 35 |
| 7 | Strongly agree | 7 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
RFSC1 B-Linked tends to outperform competitors. RFSC - Do you disagree or agree that B-Linked...
... tends to outperform competitors.
| Vrednost 2947 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 1 |
| 2 | Disagree | 10 |
| 3 | Somewhat disagree | 19 |
| 4 | Neutral | 126 |
| 5 | Somewhat agree | 60 |
| 6 | Agree | 45 |
| 7 | Strongly agree | 5 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
RFSC2 B-Linked seems to recognize and take advantage of market opportunities. RFSC - Do you disagree or agree that B-Linked...
... seems to recognize and take advantage of market opportunities.
| Vrednost 3046 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 0 |
| 2 | Disagree | 3 |
| 3 | Somewhat disagree | 5 |
| 4 | Neutral | 60 |
| 5 | Somewhat agree | 92 |
| 6 | Agree | 83 |
| 7 | Strongly agree | 23 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
RFSC3 B-Linked looks like it has strong prospects for future growth. RFSC - Do you disagree or agree that B-Linked...
... looks like it has strong prospects for future growth.
| Vrednost 3145 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 0 |
| 2 | Disagree | 1 |
| 3 | Somewhat disagree | 8 |
| 4 | Neutral | 45 |
| 5 | Somewhat agree | 85 |
| 6 | Agree | 93 |
| 7 | Strongly agree | 34 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
RFSC4 B-Linked is a top competitor in its market. RFSC - Do you disagree or agree that B-Linked...
... is a top competitor in its market.
| Vrednost 3244 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 3 |
| 2 | Disagree | 18 |
| 3 | Somewhat disagree | 26 |
| 4 | Neutral | 79 |
| 5 | Somewhat agree | 80 |
| 6 | Agree | 50 |
| 7 | Strongly agree | 10 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
PSQ1 B-Linked is a strong, reliable company. PSQ - Do you disagree or agree that B-Linked...
... is a strong, reliable company.
| Vrednost 3343 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 2 |
| 2 | Disagree | 5 |
| 3 | Somewhat disagree | 10 |
| 4 | Neutral | 85 |
| 5 | Somewhat agree | 83 |
| 6 | Agree | 62 |
| 7 | Strongly agree | 19 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
PSQ2 B-Linked develops innovative products and services. PSQ - Do you disagree or agree that B-Linked...
... develops innovative products and services.
| Vrednost 3442 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 1 |
| 2 | Disagree | 4 |
| 3 | Somewhat disagree | 12 |
| 4 | Neutral | 64 |
| 5 | Somewhat agree | 97 |
| 6 | Agree | 65 |
| 7 | Strongly agree | 23 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
PSQ3 B-Linked offers high quality products and services. PSQ - Do you disagree or agree that B-Linked...
... offers high quality products and services.
| Vrednost 3541 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 1 |
| 2 | Disagree | 3 |
| 3 | Somewhat disagree | 4 |
| 4 | Neutral | 86 |
| 5 | Somewhat agree | 85 |
| 6 | Agree | 72 |
| 7 | Strongly agree | 15 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
PSQ4 B-Linked offers products and services that are a good value for the money. PSQ - Do you disagree or agree that B-Linked...
... offers products and services that are a good value for the money.
| Vrednost 3640 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 2 |
| 2 | Disagree | 3 |
| 3 | Somewhat disagree | 5 |
| 4 | Neutral | 126 |
| 5 | Somewhat agree | 73 |
| 6 | Agree | 46 |
| 7 | Strongly agree | 11 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
CK1 Compared to the average person, I do not know much about telecommunication services. CK - To what extent do you disagree or agree with the following statements?
Compared to the average person, I do not know much about telecommunication services.
| Vrednost 3739 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 13 |
| 2 | Disagree | 66 |
| 3 | Neutral | 84 |
| 4 | Agree | 88 |
| 5 | Strongly agree | 15 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 5
CK2 I am very familiar with telecommunication services. CK - To what extent do you disagree or agree with the following statements?
I am very familiar with telecommunication services.
| Vrednost 3838 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 23 |
| 2 | Disagree | 63 |
| 3 | Neutral | 63 |
| 4 | Agree | 104 |
| 5 | Strongly agree | 13 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 5
CK3 I am not skilled at utilizing telecommunication services. CK - To what extent do you disagree or agree with the following statements?
I am not skilled at utilizing telecommunication services.
| Vrednost 3937 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 14 |
| 2 | Disagree | 55 |
| 3 | Neutral | 61 |
| 4 | Agree | 110 |
| 5 | Strongly agree | 26 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 5
CK4 I am very interested in telecommunication services. CK - To what extent do you disagree or agree with the following statements?
I am very interested in telecommunication services.
| Vrednost 4036 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 24 |
| 2 | Disagree | 82 |
| 3 | Neutral | 90 |
| 4 | Agree | 58 |
| 5 | Strongly agree | 12 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 5
CK5 I use a lot of telecommunication services. CK - To what extent do you disagree or agree with the following statements?
I use a lot of telecommunication services.
| Vrednost 4135 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 12 |
| 2 | Disagree | 41 |
| 3 | Neutral | 55 |
| 4 | Agree | 132 |
| 5 | Strongly agree | 26 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 5
CK6 My friends use telecommunication services a lot. CK - To what extent do you disagree or agree with the following statements?
My friends use telecommunication services a lot.
| Vrednost 4234 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 9 |
| 2 | Disagree | 19 |
| 3 | Neutral | 48 |
| 4 | Agree | 137 |
| 5 | Strongly agree | 53 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 5
CK7 I read articles related to telecommunication services all the time. CK - To what extent do you disagree or agree with the following statements?
I read articles related to telecommunication services all the time.
| Vrednost 4333 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 88 |
| 2 | Disagree | 106 |
| 3 | Neutral | 42 |
| 4 | Agree | 27 |
| 5 | Strongly agree | 3 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 5
ATTCH2 Please select "Strongly disagree"
Please select "Strongly disagree"
| Vrednost 4432 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 266 |
| 2 | Disagree | 0 |
| 3 | Neutral | 0 |
| 4 | Agree | 0 |
| 5 | Strongly agree | 0 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 5
BESC1 I have a special bond with the brands that I like. You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself. BESC - To what extent do you disagree or agree with the following statements?
I have a special bond with the brands that I like.
| Vrednost 4531 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 32 |
| 2 | Disagree | 44 |
| 3 | Somewhat disagree | 32 |
| 4 | Neutral | 38 |
| 5 | Somewhat agree | 72 |
| 6 | Agree | 39 |
| 7 | Strongly agree | 9 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
BESC2 I consider my favorite brands to be a part of myself. You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself. BESC - To what extent do you disagree or agree with the following statements?
I consider my favourite brands to be a part of myself.
| Vrednost 4630 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 41 |
| 2 | Disagree | 55 |
| 3 | Somewhat disagree | 41 |
| 4 | Neutral | 41 |
| 5 | Somewhat agree | 56 |
| 6 | Agree | 26 |
| 7 | Strongly agree | 6 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
BESC3 I often feel a personal connection between my brands and me. You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself. BESC - To what extent do you disagree or agree with the following statements?
I often feel a personal connection between my brands and me.
| Vrednost 4729 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 37 |
| 2 | Disagree | 44 |
| 3 | Somewhat disagree | 39 |
| 4 | Neutral | 52 |
| 5 | Somewhat agree | 64 |
| 6 | Agree | 24 |
| 7 | Strongly agree | 6 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
BESC4 Part of me is defined by important brands in my life. You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself. BESC - To what extent do you disagree or agree with the following statements?
Part of me is defined by important brands in my life.
| Vrednost 4828 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 47 |
| 2 | Disagree | 58 |
| 3 | Somewhat disagree | 49 |
| 4 | Neutral | 42 |
| 5 | Somewhat agree | 51 |
| 6 | Agree | 13 |
| 7 | Strongly agree | 6 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
BESC5 I feel as if I have a close personal connection with the brands I most prefer. You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself. BESC - To what extent do you disagree or agree with the following statements?
I feel as if I have a close personal connection with the brands I most prefer.
| Vrednost 4927 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 36 |
| 2 | Disagree | 44 |
| 3 | Somewhat disagree | 34 |
| 4 | Neutral | 38 |
| 5 | Somewhat agree | 76 |
| 6 | Agree | 32 |
| 7 | Strongly agree | 6 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
BESC6 I can identify with important brands in my life. You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself. BESC - To what extent do you disagree or agree with the following statements?
I can identify with important brands in my life.
| Vrednost 5026 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 29 |
| 2 | Disagree | 35 |
| 3 | Somewhat disagree | 29 |
| 4 | Neutral | 41 |
| 5 | Somewhat agree | 90 |
| 6 | Agree | 32 |
| 7 | Strongly agree | 10 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
BESC7 There are links between the brands that I prefer and how I view myself. You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself. BESC - To what extent do you disagree or agree with the following statements?
There are links between the brands that I prefer and how I view myself.
| Vrednost 5125 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 28 |
| 2 | Disagree | 42 |
| 3 | Somewhat disagree | 27 |
| 4 | Neutral | 45 |
| 5 | Somewhat agree | 84 |
| 6 | Agree | 31 |
| 7 | Strongly agree | 9 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
BESC8 My favorite brands are an important indication of who I am. You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself. BESC - To what extent do you disagree or agree with the following statements?
My favourite brands are an important indication of who I am.
| Vrednost 5224 | Frekvenca | |
|---|---|---|
| 1 | Strongly disagree | 38 |
| 2 | Disagree | 53 |
| 3 | Somewhat disagree | 41 |
| 4 | Neutral | 32 |
| 5 | Somewhat agree | 73 |
| 6 | Agree | 21 |
| 7 | Strongly agree | 8 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 7
EDU What is your current educational level?
EDU - What is your current educational level?
| Vrednost 5323 | Frekvenca | |
|---|---|---|
| 1 | Degree or equivalent | 141 |
| 2 | Higher education | 29 |
| 3 | A Level or equivalent | 57 |
| 4 | GCSEs grades A*-C or equivalent | 35 |
| 5 | Other qualifications | 3 |
| 6 | No qualification | 1 |
| 7 | Don't know | 0 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 6
XAGE Your age in years
XSTARleta - How old are you?
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 | 18 | 71 | 34.673 | 11.236 |
Vrednosti spremenljivk od 18 do 71
XGENDER Your gender is:
XSPOL - Your gender is:
| Vrednost 5521 | Frekvenca | |
|---|---|---|
| 1 | Male | 79 |
| 2 | Female | 182 |
| 4 | Other | 3 |
| 3 | Prefer not to say | 2 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 264 | 2 |
Vrednosti spremenljivk od 1 do 4
XGend_tx Other:
Other:
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 263 | 3 | -2 | -2 | -2 | 0 |
Vrednosti spremenljivk od -2 do -2
XINCOME What was your total personal income after taxes for the most recent calendar year (January through December)?
XDOH - What was your total personal income after taxes for the most recent calendar year (January through December)? (Please include income received by all members of your household and from all sources, including salaries, pensions, interest, dividends, bonuses, capital gains, and profits.)
| Vrednost 5719 | Frekvenca | |
|---|---|---|
| 1 | Less than GBP 5,000 | 28 |
| 2 | GBP 5,001 – GBP 9,999 | 14 |
| 3 | GBP 10,000 – GBP 14,999 | 32 |
| 4 | GBP 15,000 – GBP 19,999 | 27 |
| 5 | GBP 20,000 – GBP 24,999 | 42 |
| 6 | GBP 25,000 – GBP 29,999 | 27 |
| 7 | GBP 30,000 – GBP 34,999 | 26 |
| 8 | GBP 35,000 – GBP 39,999 | 16 |
| 9 | GBP 40,000 – GBP 44,999 | 16 |
| 10 | GBP 45,000 - GBP 49,999 | 11 |
| 11 | more than 50,000 GBP' | 27 |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Vrednosti spremenljivk od 1 do 11
PID_r Online panel respondents ID number
Online panel respondents ID number
| Vrednost 5818 | Frekvenca | |
|---|---|---|
| Zakrita vrednost | 266 | |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
IntTime Interview time
Interview time
| Vrednost 5917 | Frekvenca | |
|---|---|---|
| 0:02:59,99 | 1 | |
| 0:03:01,00 | 1 | |
| 0:03:04,00 | 1 | |
| 0:03:07,00 | 1 | |
| 0:03:07,99 | 2 | |
| 0:03:09,99 | 1 | |
| 0:03:11,00 | 1 | |
| 0:03:12,00 | 1 | |
| 0:03:12,99 | 1 | |
| 0:03:14,00 | 1 | |
| 0:03:14,99 | 1 | |
| 0:03:16,99 | 2 | |
| 0:03:17,00 | 1 | |
| 0:03:18,00 | 1 | |
| 0:03:18,99 | 1 | |
| 0:03:19,99 | 1 | |
| 0:03:20,00 | 1 | |
| 0:03:20,99 | 3 | |
| 0:03:23,99 | 1 | |
| 0:03:25,99 | 2 | |
| 0:03:26,00 | 1 | |
| 0:03:26,99 | 2 | |
| 0:03:27,99 | 1 | |
| 0:03:28,99 | 2 | |
| 0:03:29,00 | 1 | |
| 0:03:30,00 | 1 | |
| 0:03:31,99 | 1 | |
| 0:03:33,99 | 2 | |
| 0:03:34,00 | 1 | |
| 0:03:36,99 | 1 | |
| 0:03:38,00 | 1 | |
| 0:03:38,99 | 1 | |
| 0:03:39,99 | 1 | |
| 0:03:41,00 | 1 | |
| 0:03:41,99 | 1 | |
| 0:03:43,00 | 2 | |
| 0:03:43,99 | 1 | |
| 0:03:49,00 | 1 | |
| 0:03:50,99 | 1 | |
| 0:03:51,99 | 1 | |
| 0:03:52,00 | 1 | |
| 0:03:52,99 | 1 | |
| 0:03:54,00 | 2 | |
| 0:03:54,99 | 2 | |
| 0:03:55,00 | 1 | |
| 0:03:57,00 | 1 | |
| 0:03:57,99 | 2 | |
| 0:04:00,99 | 1 | |
| 0:04:01,99 | 1 | |
| 0:04:05,00 | 1 | |
| 0:04:05,99 | 1 | |
| 0:04:07,99 | 1 | |
| 0:04:08,99 | 1 | |
| 0:04:09,99 | 1 | |
| 0:04:10,99 | 2 | |
| 0:04:11,00 | 3 | |
| 0:04:11,99 | 2 | |
| 0:04:13,00 | 1 | |
| 0:04:14,99 | 1 | |
| 0:04:16,00 | 2 | |
| 0:04:16,99 | 1 | |
| 0:04:17,00 | 1 | |
| 0:04:17,99 | 4 | |
| 0:04:18,99 | 1 | |
| 0:04:20,00 | 1 | |
| 0:04:22,00 | 1 | |
| 0:04:23,00 | 1 | |
| 0:04:24,00 | 4 | |
| 0:04:24,99 | 1 | |
| 0:04:25,00 | 1 | |
| 0:04:25,99 | 1 | |
| 0:04:26,00 | 1 | |
| 0:04:27,00 | 1 | |
| 0:04:33,99 | 2 | |
| 0:04:34,00 | 1 | |
| 0:04:36,00 | 2 | |
| 0:04:37,99 | 1 | |
| 0:04:38,00 | 2 | |
| 0:04:38,99 | 2 | |
| 0:04:40,00 | 1 | |
| 0:04:41,00 | 1 | |
| 0:04:41,99 | 2 | |
| 0:04:43,00 | 1 | |
| 0:04:43,99 | 1 | |
| 0:04:44,99 | 1 | |
| 0:04:46,00 | 1 | |
| 0:04:48,00 | 1 | |
| 0:04:48,99 | 2 | |
| 0:04:49,99 | 2 | |
| 0:04:50,99 | 1 | |
| 0:04:52,00 | 1 | |
| 0:04:52,99 | 2 | |
| 0:04:53,00 | 1 | |
| 0:04:54,00 | 1 | |
| 0:04:55,00 | 1 | |
| 0:04:56,00 | 2 | |
| 0:04:59,00 | 2 | |
| 0:05:02,00 | 2 | |
| 0:05:04,00 | 1 | |
| 0:05:05,00 | 2 | |
| 0:05:08,00 | 1 | |
| 0:05:08,99 | 1 | |
| 0:05:10,00 | 1 | |
| 0:05:12,00 | 2 | |
| 0:05:13,99 | 2 | |
| 0:05:15,00 | 1 | |
| 0:05:16,99 | 2 | |
| 0:05:17,00 | 1 | |
| 0:05:19,99 | 2 | |
| 0:05:21,00 | 1 | |
| 0:05:21,99 | 1 | |
| 0:05:27,99 | 1 | |
| 0:05:34,99 | 3 | |
| 0:05:35,00 | 1 | |
| 0:05:35,99 | 1 | |
| 0:05:36,99 | 1 | |
| 0:05:37,00 | 1 | |
| 0:05:39,00 | 1 | |
| 0:05:39,99 | 1 | |
| 0:05:40,99 | 2 | |
| 0:05:41,00 | 1 | |
| 0:05:43,99 | 1 | |
| 0:05:45,00 | 1 | |
| 0:05:47,00 | 1 | |
| 0:05:48,00 | 2 | |
| 0:05:51,99 | 1 | |
| 0:05:55,99 | 1 | |
| 0:05:56,99 | 1 | |
| 0:05:57,00 | 1 | |
| 0:05:57,99 | 1 | |
| 0:05:59,00 | 1 | |
| 0:05:59,99 | 1 | |
| 0:06:01,00 | 1 | |
| 0:06:04,00 | 1 | |
| 0:06:06,99 | 1 | |
| 0:06:09,00 | 1 | |
| 0:06:12,00 | 1 | |
| 0:06:14,00 | 1 | |
| 0:06:14,99 | 1 | |
| 0:06:15,99 | 1 | |
| 0:06:18,99 | 1 | |
| 0:06:21,00 | 1 | |
| 0:06:23,99 | 1 | |
| 0:06:29,00 | 1 | |
| 0:06:30,00 | 1 | |
| 0:06:30,99 | 1 | |
| 0:06:32,99 | 1 | |
| 0:06:33,99 | 1 | |
| 0:06:41,00 | 2 | |
| 0:06:42,00 | 1 | |
| 0:06:42,99 | 1 | |
| 0:06:44,00 | 1 | |
| 0:06:44,99 | 1 | |
| 0:06:45,99 | 2 | |
| 0:06:46,00 | 1 | |
| 0:06:49,00 | 1 | |
| 0:06:53,00 | 1 | |
| 0:06:57,00 | 1 | |
| 0:06:57,99 | 1 | |
| 0:06:58,99 | 2 | |
| 0:07:00,99 | 1 | |
| 0:07:05,00 | 3 | |
| 0:07:06,00 | 1 | |
| 0:07:06,99 | 2 | |
| 0:07:08,00 | 1 | |
| 0:07:13,00 | 1 | |
| 0:07:15,99 | 1 | |
| 0:07:17,99 | 1 | |
| 0:07:20,99 | 1 | |
| 0:07:22,99 | 1 | |
| 0:07:23,00 | 1 | |
| 0:07:25,99 | 1 | |
| 0:07:27,00 | 2 | |
| 0:07:33,99 | 1 | |
| 0:07:35,99 | 2 | |
| 0:07:38,00 | 1 | |
| 0:07:40,00 | 1 | |
| 0:07:41,99 | 1 | |
| 0:07:43,99 | 1 | |
| 0:07:48,99 | 1 | |
| 0:07:52,00 | 2 | |
| 0:07:56,00 | 1 | |
| 0:07:58,00 | 1 | |
| 0:08:17,00 | 1 | |
| 0:08:27,00 | 1 | |
| 0:08:36,99 | 1 | |
| 0:08:37,99 | 1 | |
| 0:08:43,99 | 1 | |
| 0:08:50,00 | 1 | |
| 0:08:56,00 | 1 | |
| 0:09:01,00 | 1 | |
| 0:09:02,00 | 1 | |
| 0:09:16,00 | 1 | |
| 0:09:17,99 | 1 | |
| 0:09:21,99 | 1 | |
| 0:09:28,00 | 1 | |
| 0:09:28,99 | 1 | |
| 0:09:29,99 | 3 | |
| 0:09:34,00 | 1 | |
| 0:09:49,00 | 1 | |
| 0:09:58,00 | 1 | |
| 0:10:11,00 | 1 | |
| 0:10:38,00 | 1 | |
| 0:10:59,00 | 1 | |
| 0:11:15,00 | 1 | |
| 0:11:47,99 | 1 | |
| 0:12:25,00 | 1 | |
| 0:12:39,99 | 1 | |
| 0:12:47,99 | 1 | |
| 0:13:43,00 | 1 | |
| 0:13:58,99 | 1 | |
| 0:14:05,00 | 1 | |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 |
Group12 Experimental group recoded
Experimental group recoded
| Vrednost 6016 | Frekvenca | |
|---|---|---|
| 0 | Control group | 42 |
| 1 | Customer orientation | 49 |
| Sysmiss | 175 | |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 91 | 175 |
Vrednosti spremenljivk od 0 do 1
Group13 Experimental group recoded
Experimental group recoded
| Vrednost 6115 | Frekvenca | |
|---|---|---|
| 0 | Control group | 42 |
| 1 | Good employer | 44 |
| Sysmiss | 180 | |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 86 | 180 |
Vrednosti spremenljivk od 0 do 1
Group14 Experimental group recoded
Experimental group recoded
| Vrednost 6214 | Frekvenca | |
|---|---|---|
| 0 | Control group | 42 |
| 1 | Social and enviromental responsability | 40 |
| Sysmiss | 184 | |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 82 | 184 |
Vrednosti spremenljivk od 0 do 1
Group15 Experimental group recoded
Experimental group recoded
| Vrednost 6313 | Frekvenca | |
|---|---|---|
| 0 | Control group | 42 |
| 1 | Reliable and finacially strong company | 46 |
| Sysmiss | 178 | |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 88 | 178 |
Vrednosti spremenljivk od 0 do 1
Group16 Experimental group recoded
Experimental group recoded
| Vrednost 6412 | Frekvenca | |
|---|---|---|
| 0 | Control group | 42 |
| 1 | Product and service quality | 45 |
| Sysmiss | 179 | |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 87 | 179 |
Vrednosti spremenljivk od 0 do 1
Knowled Factor scores from CFA for construct of Category knowledge (CK)
Factor scores from CFA for construct of Category knowledge (CK)
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 | 0.787 | 3.612 | 2.346 | 0.544 |
Vrednosti spremenljivk od 0.78676133294215 do 3.61170399199992
BrEngaSC Factor scores from CFA for construct of Brand engagement in self-concept (BESC)
Factor scores from CFA for construct of Brand engagement in self-concept (BESC)
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 | 1.104 | 7.066 | 3.795 | 1.489 |
Vrednosti spremenljivk od 1.10408736597777 do 7.06598825805908
PSqual Factor scores from CFA for construct of Prodcut and service quality (PSQ)
Factor scores from CFA for construct of Prodcut and service quality (PSQ)
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 | 2.004 | 7.468 | 5.343 | 0.922 |
Vrednosti spremenljivk od 2.00429408757706 do 7.46770410029863
RFstCo Factor scores from CFA for construct of Reliable and finacially strong company (RFSC)
Factor scores from CFA for construct of Reliable and finacially strong company (RFSC)
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 | 1.69 | 5.856 | 4.35 | 0.704 |
Vrednosti spremenljivk od 1.69038091448882 do 5.85604998917927
SEresp Factor scores from CFA for construct of Social and enviromental responsability (SER)
Factor scores from CFA for construct of Social and enviromental responsability (SER)
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 | 1.148 | 5.474 | 3.614 | 0.653 |
Vrednosti spremenljivk od 1.14759984959412 do 5.4738434239966
Employer Factor scores from CFA for construct of Good employer (GE)
Factor scores from CFA for construct of Good employer (GE)
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 | 1.969 | 7.135 | 5.103 | 0.867 |
Vrednosti spremenljivk od 1.96880483266575 do 7.13457432930526
CustOri Factor scores from CFA for construct of Customer orientation (CO)
Factor scores from CFA for construct of Customer orientation (CO)
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 | 1.802 | 6.523 | 4.634 | 0.834 |
Vrednosti spremenljivk od 1.80153635775131 do 6.52345472974106
Competen Factor scores from CFA for construct of Competence (BC)
Factor scores from CFA for construct of Competence (BC)
| Vrednost 724 | Frekvenca | |
|---|---|---|
| 0 | Not at all | |
| 100 | Extremely |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 | 2.089 | 93.659 |
Vrednosti spremenljivk od 0 do 100
Warmth Factor scores from CFA for construct of Warmth (BW)
Factor scores from CFA for construct of Warmth (BW)
| Vrednost 733 | Frekvenca | |
|---|---|---|
| 0 | Not at all | |
| 100 | Extremely |
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 | 2.707 | 95.105 |
Vrednosti spremenljivk od 0 do 100
Trust Factor scores from CFA for construct of Trust (BT)
Factor scores from CFA for construct of Trust (BT)
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 | 1.079 | 6.795 | 4.412 | 0.969 |
Vrednosti spremenljivk od 1.0792682125436 do 6.79488894082649
WTP Factor scores from CFA for construct of Willingness to purchase (WTP)
Factor scores from CFA for construct of Willingness to purchase (WTP)
| Veljavni odgovori | Neveljavni odgovori | Minimum | Maksimum | Aritmetična sredina | Standardni odklon |
|---|---|---|---|---|---|
| 266 | 0 | 1.055 | 5.093 | 3.744 | 0.888 |
Vrednosti spremenljivk od 1.05501163138805 do 5.09347423771606
Gradiva o izvedbi raziskave
- Gidaković, Petar in Žabkar, Vesna (2019). EKUPSZ19 - Survey about attitudes toward companies [Vprašalnik].
Rezultati raziskave
Ni gradiv povezanih z rezultati raziskave!
Povezane objave
- Gidaković, Petar in Žabkar, Vesna (2020). Warmth and competence matter!: but how do they come about? Prispevek na konferenci (AMA Winter Academic Conference, 2020).
Dostop do podatkov in dokumentacije - Nesstar
POGOJI UPORABE:
Licenca Creative Commons Priznanje avtorstva
STATUS RAZISKAVE
4 - Polni opis raziskave in kodirna knjiga spremenljivk s polnim besedilom vprašanj.
KATEGORIJA RAZISKAVE
7 - teoretsko ali praktično pomembne raziskave, omejene na manj splošno populacijo, manj vplivne
Kako citiram to RAZISKAVO?
Gidaković, P. in Žabkar, V. (2020). Eksperiment o korporativnem ugledu, porabniških stereotipih in zaupanju, 2019 [Podatkovna datoteka]. Ljubljana: Univerza v Ljubljani, Arhiv družboslovnih podatkov. ADP - IDNo: EKUPSZ19. https://doi.org/10.17898/ADP_EKUPSZ19_V1
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KONFERENCE IN DOGODKI
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